Pedal.clip Bike Rack Illustration
Client
Embassy of the Kingdom of The Netherlands
Industry
Cycling
Category
Illustration
Commissioned by the Embassy of the Netherlands in the Philippines, in partnership with Dutch Cycling Embassy and Pedal.clip. We developed several sticker illustrations for a bike-parking installation (in Bonifacio Global City, Taguig and Ayala Triangle Gardens, Makati) as part of the embassy's effort to further promote cycling culture in the Philippines.
Design A: (r)Evolution
This illustration is a cycling version of the progressionist meme. It visualizes how cycling is the future of sustainable transportation. The artwork aims to increase awareness and appreciation of cycling culture in the Philippines.
Design B: Share the Road
The illustration took inspiration from The Share the Road Programme—a movement that supports developing countries to move away from prioritizing car-centric urbanism, and start investing in infrastructure for pedestrians and cyclists.
